Digital Marketing Fundamentals with Live Projects [ Sangeeta Kumar]

Digital Marketing Fundamentals with Live Projects  [ By Sangeeta Kumar]

 

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Before you learn about digital marketing let's take a look about, what is digital marketing?

Digital marketing is using digital channels to reach more public and build a broader customer base than before. Due to the easy availability of a large customer base, Internet marketing helps companies attract more customers than traditional sources.

Also, if you're wondering what online marketing is or what the Internet market is, these are the synonyms for what digital marketing is.

Here are examples of digital marketing. These are the types of digital marketing technique.

1.  Search engine optimization (SEO)
2.  Social Media Marketing (SMM)
3.  Affiliate Marketing
4.  Pay per click (PPC)
5. Email marketing
6. Marketing automation

Basically, we advertise or market a product or service or anything that can be sold through an online medium, is included in the support of digital marketing. When you start a television advertising campaign or email marketing, it connects through various digital channels, such as mobile applications, social networks, email, search engines, etc.

This course introduces the concepts of digital marketing. It provides formats, practical experience and worksheets to create digital marketing strategies in line with business objectives. It provides a complete knowledge of digital marketing channels so that a seller can decide which channel would be the most profitable for the business. Identifying KPIs in digital marketing is important and in this course I will show you how to identify KPIs.

Total students enrolled and qualification

> 46,972 students

> 4 🌟 of 5

Syllabus

3 hours of video on demand

8 downloadable resources

Total access for life

Understand the different digital marketing channels.

Integrate digital marketing components and channels into your overall marketing strategy.

Learn to track and calculate the return on investment.

Have the ability to create online marketing plans.

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About the tutor

Sangeeta Kumar has been associated with digital marketing for the past 10 years.

She is currently vice president of the GMR web team, a digital marketing agency based in Tustin, California. He has also worked as an assistant to Canadian editor Daniel Lewis.

Sangeeta has practical experience in most digital channels: SEO, Social, PPC, remarketing and email marketing, and has successfully treated more than 44 clients; Bringing your business to success. She attends regularly and speaks at conferences and seminars such as Irvine Business Chamber and SMX