All about Affiliate marketing and the relationship between products seller and consumer

What is affiliate marketing?

Affiliate marketing is the process by which an affiliate earns a commission for marketing the products of another person or company. The affiliate simply looks for a product that he likes, then promotes it and obtains a portion of the profits from each sale he makes. And the Sales can be tracked through unique affiliate links from where the consumer buy the product.

How does affiliate marketing work?

 For this to work, three different parties must participate:

• Seller
• The affiliate or advertiser.
• The consumer.

Let's look at the complex relationship that these three parties share to ensure affiliate marketing is a success.

1. Creators of products or seller

The seller, you can say whether an individual entrepreneur or a large company, is a seller, product creator or retailer with a product to market. The product can be a physical object, such as household items, or online services, such as tutorials, online classes, or software companies like web hosting, data center. The seller does not need to actively participate in marketing, His work is to produce a large number of products for the consumer. His only focus should be on the production and improvement of his products. After their creation of products, it needs to be sale here they need  affiliate or a marketer 

2. The affiliate or publisher

Also known as an editor, the affiliate can be an individual or a company that markets the seller's product in an attractive way for potential consumers. In other words, the affiliate promotes the product to consumers that it is valuable or beneficial for them and convince them to buy the product. If the consumer ends up buying the product, the affiliate receives a portion of the income earned.

Affiliates often have a very specific audience that they market, generally adhering to the interests of that audience. This creates a defined niche or personal brand that helps the affiliate to attract consumers who will be more likely to act in the promotion. After the promotion is made the final ingredient of affiliate marketing comes to play is the consumer.

3. The consumer

The consumer is the normal people like us who consume products of sellers. Affiliates share these products with them on social networks, blogs, and websites.

If  the consumers buy the product, the affiliate marketer earn some profit or commission percentage made by the selle. Sometimes, the affiliate will choose to be honest with the consumer by revealing that he is receiving a commission for the sales he makes. 

Rarely the consumer  pay more for the product purchased through affiliate marketing; Affiliate participation in earnings is included in the retail price. The consumer will complete the purchase process and receive the product in a normal way, without being affected by the affiliate marketing system in which they are an important part.

How are affiliated sellers paid?

A quick and economical method to earn money without the hassle of selling a product, affiliate marketing has an undeniable appeal for those looking to increase their income online. But how do you pay an affiliate after linking the seller with the consumer? The answer is complicated. The consumer does not always need to buy the product so that the affiliate receives a bribe. Depending on the program, the affiliate's contribution to seller sales will be measured differently. The affiliate can be paid in several ways:

1. Payment for sale

This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate marketing strategies. In other words, the affiliate must get the investor to invest in the product before receiving compensation.

2. Payment for the lead

A more complex system, the affiliate programs of payment by potential clients compensate the affiliate based on the conversion of potential clients. The affiliate must persuade the consumer to visit the merchant's website and complete the desired action, either by filling out a contact form, registering to test a product,  downloading software, Mp3, music video or to subscribe YouTube channel.

3. Pay per click

This program focuses on encouraging the affiliate to redirect consumers from their marketing platform to the merchant's website. This means that the affiliate must involve the consumer to the extent that he moves from the affiliate site to the merchant's site. These kind of affiliate marketing is only intend to increase traffic by affiliate advertisement.

Is it worth to be an affiliate marketer in 2020?

1. Passive income.

While any regular job requires you to be at work to earn money, affiliate marketing offers you the ability to earn money while you sleep. By investing an initial amount of time in a campaign, you will see continuous returns at that time as consumers purchase the product during the following days and weeks. You receive money for your work long after you finish it. Even when you're not in front of your computer, your marketing skills will generate a steady stream of income.

2. There is no customer support

Individual sellers and companies that offer products or services have to deal with their consumers and make sure they are satisfied with what they have purchased. Thanks to the affiliate marketing structure, you never have to worry about customer service or customer satisfaction. The full job of the affiliated seller is to link the seller with the consumer. The seller deals with consumer complaints after receiving his commission for the sale.

3. Work from home

If you are someone who hates going to the office, affiliate marketing is the perfect solution. You can launch campaigns and receive income from the products that sellers create while working from the comfort of your home. This is a job you can do without stepping out from the bed.

4. Profitable

Most companies require initial fees, as well as a cash flow to finance the products sold. However, affiliate marketing can be done at a low cost, which means you can start quickly and smoothly. There is no need to worry about affiliate program fees and it is not necessary to create a product. Starting this line of work is relatively simple.

5. Convenient and flexible

Since you are essentially becoming an independent professional, you get maximum independence to set your own goals, redirect your path when you feel inclined, choose the products that interest you and even determine your own schedules. This convenience means that you can diversify your portfolio if you wish or focus solely on simple and direct campaigns. It will also be free of restrictions and regulations of the company, as well as equipment with poor performance.

6. Performance-based rewards

With other jobs, I could work a week of 80 hours and still earn the same salary. Affiliate marketing is based solely on your performance. The more hard you work with your affiliate marketing strategy the more you can earn.

Conclusion:

You definitely can choose a career as an affiliate marketer because of the above-mentioned discussion we have made. It must be clear that there are many opportunities to make money online by just investing in front of your computer screen. You can earn good money at the end of your month. If I say in Indian rupees you can easily make around 30k-50k per month.